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New Arrival

At 1980 Luxury Company, our “New Arrival Watches” collection highlights the latest additions to our curated portfolio of luxury timepieces. Featuring fresh releases and sought-after models from the world’s most prestigious brands, these watches embody innovation, elegance, and timeless craftsmanship. Each arrival is carefully selected to meet the desires of collectors and enthusiasts seeking exclusivity and refinement. Explore our new arrivals to discover the perfect balance of heritage and modernity, and secure the next icon for your collection.

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  • -28%Limited
    Bell & Ross BR 03 Black Steel 41mm BR03A-BL-ST/SRB
    Bell & Ross BR 03 Black Steel 41mm BR03A-BL-ST/SRB Original price was: $5,200.00.Current price is: $3,744.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Black Steel 41mm BR03A-BL-ST/SRB features the brand’s signature square case in polished stainless steel, paired with a sleek black dial and rubber strap. Designed for precision and readability, it houses a reliable automatic movement. A bold statement for everyday wear, this timepiece comes complete with original box and papers—perfect for those who value function and iconic aviation-inspired design.

    In stock

  • -28%Limited
    Bell & Ross BR 03 Blue Steel watch with a square stainless steel case in deep blue sunray-brushed finish. Features a matching blue dial with bold white numerals, Superluminova-coated hands, a date window at 4 o'clock, and a sleek aviation-inspired design.
    Left-side profile of the Bell & Ross BR 03 Blue Steel watch, showcasing its angular stainless steel case with brushed blue finish, screw-down crown with Bell & Ross logo, and integrated lugs for the blue calfskin leather strap.
    Bell & Ross BR 03 Blue Steel 41mm BR03A-BLU-ST/SCA Original price was: $5,200.00.Current price is: $3,744.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Blue Steel 41mm BR03A-BLU-ST/SCA stands out with its iconic square stainless steel case and striking blue sunray dial. Fitted with a matching blue calfskin leather strap, this automatic timepiece blends aviation heritage with contemporary elegance. Designed for both performance and style, it comes complete with original box and papers—an ideal choice for collectors seeking a distinctive and authentic watch.

    In stock

  • -28%Limited
    Bell & Ross BR 03 Copper watch featuring a 41mm square stainless steel case with warm copper-colored PVD coating. The matte copper dial has contrasting black numerals, Superluminova-filled hands, a date window at 4 o'clock, and a minimalist aviation-inspired design with a unique metallic finish.
    Left side profile of the Bell & Ross BR 03 Copper watch showing its angular stainless steel case with copper PVD coating, prominent screw-down crown with Bell & Ross logo, and integrated lugs attaching to a brown calfskin leather strap with contrast stitching.
    Bell & Ross BR 03 Copper BR03A-GB-ST/SCA Original price was: $5,600.00.Current price is: $4,032.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Copper BR03A-GB-ST/SCA features a distinctive copper-toned sunray dial set within the brand’s signature 41mm square stainless steel case. Paired with a brown calfskin leather strap, this automatic timepiece offers a warm, vintage-inspired aesthetic with modern reliability. Perfect for those who appreciate bold, aviation-style design, it comes complete with original box and papers—an exceptional addition to any watch collection.

    In stock

  • -28%Limited
    Bell & Ross BR 03 Diver watch in matte black ceramic, featuring a square case with a round black dial, bold white hour markers, luminescent hands, and a unidirectional rotating bezel with 60-minute markings for professional diving..
    Side angle of the Bell & Ross BR 03 Diver, highlighting its robust black ceramic case, screw-down crown with protective guards, and a knurled edge for secure grip, ensuring water resistance.
    Bell & Ross BR 03 Diver Black Matte Ceramic BR03A-D-BL-CE/SRB Original price was: $6,900.00.Current price is: $4,968.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Diver Black Matte Ceramic BR03A-D-BL-CE/SRB is a robust 41mm dive watch crafted in black matte ceramic for ultimate durability and stealth. Featuring a black dial, unidirectional bezel, and rubber strap, it’s built for underwater performance with 300m water resistance and automatic movement. This professional-grade diver comes complete with original box and papers—perfect for collectors and adventurers seeking bold, functional design.

    In stock

  • -28%Limited
    Bell & Ross BR 03 GMT Black BR0393-BL-ST/SCA
    Bell & Ross BR 03 GMT Black BR0393-BL-ST/SCA Original price was: $6,200.00.Current price is: $4,464.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 GMT Black BR0393-BL-ST/SCA features a 42mm stainless steel case, black dial with bold luminous markers, and a striking red GMT hand for tracking a second time zone. Powered by an automatic movement and paired with a black calfskin leather strap, it’s perfect for global travelers. Combining aviation-inspired design with functionality, it comes complete with original box and papers—a reliable companion across time zones.

    In stock

  • -28%Limited
    Bell & Ross BR 03 GMT Blue BR0393-BLU-ST/SCA
    Bell & Ross BR 03 GMT Blue BR0393-BLU-ST/SCA Original price was: $6,200.00.Current price is: $4,464.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 GMT Blue BR0393-BLU-ST/SCA features a 42mm stainless steel case, deep blue sunray dial, and a bright red GMT hand for easy dual time tracking. Powered by an automatic movement and paired with a blue calfskin leather strap, it blends aviation heritage with modern travel functionality. Stylish and precise, it comes complete with original box and papers—perfect for collectors and frequent flyers alike.

    In stock

  • -28%Limited
    Bell & Ross BR 03 Golden Heritage BR03A-GH-ST/SCA
    Bell & Ross BR 03 Golden Heritage BR03A-GH-ST/SCA Original price was: $5,600.00.Current price is: $4,032.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Golden Heritage BR03A-GH-ST/SCA features a 41mm stainless steel case, warm brown sunray dial, and gold-tone hands and markers for a vintage-inspired aesthetic. Paired with a brown calfskin leather strap, this automatic timepiece combines aviation design with timeless elegance. Ideal for everyday wear or collectors seeking classic charm, it comes complete with original box and papers—an exceptional blend of heritage, precision, and style.

    In stock

  • -28%Limited
    Bell & Ross BR 03 Military Ceramic BR03A-MIL-CE/SRB Ceramic Khaki Dial
    Bell & Ross BR 03 Military Ceramic BR03A-MIL-CE/SRB Original price was: $6,300.00.Current price is: $4,536.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Military Ceramic combines rugged design with precision. Featuring a 41mm black ceramic case, khaki dial, and matching rubber strap, it houses an automatic BR-CAL.302 movement with 54-hour power reserve and 100-meter water resistance for reliable everyday performance.

    In stock

  • -28%Limited
    Bell & Ross BR 03 Phantom BR03A-PH-CE/SRB Ceramic Black Dial
    Bell & Ross BR 03 Phantom BR03A-PH-CE/SRB Original price was: $6,300.00.Current price is: $4,536.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Phantom features a 41mm microblasted black ceramic case, luminescent BiLight® hour markers, and a black rubber strap. Powered by the automatic BR-CAL.302 movement, it offers a 54-hour power reserve and 100 meters of water resistance.

    In stock

  • -28%Limited
    Bell & Ross BR 05 Black Steel BR05A-BL-ST/SRB
    Bell & Ross BR 05 Black Steel BR05A-BL-ST/SRB Original price was: $6,700.00.Current price is: $4,824.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 05 Black Steel BR05A-BL-ST/SRB features a sleek 40mm stainless steel case with a black sunray dial and luminous markers. Designed for urban sophistication, it pairs seamlessly with a black rubber strap for comfort and style. Powered by an automatic movement, this modern timepiece offers both elegance and functionality. It comes complete with original box and papers—ideal for collectors seeking a bold, contemporary watch.

    In stock

  • -28%Limited
    Bell & Ross BR 05 Black Steel BR05A-BL-ST/SST
    Bell & Ross BR 05 Black Steel BR05A-BL-ST/SST Original price was: $7,500.00.Current price is: $5,400.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 05 Black Steel BR05A-BL-ST/SST features a 40mm stainless steel case with a sleek black sunray dial and luminous markers. This modern timepiece combines urban style with robust functionality, complemented by a matching stainless steel bracelet for a refined look. Powered by an automatic movement, it’s perfect for everyday wear. It comes complete with original box and papers—an excellent choice for collectors and enthusiasts alike.

    In stock

  • -28%Limited
    Bell & Ross BR 05 Blue Steel BR05A-BLU-ST/SRB
    Bell & Ross BR 05 Blue Steel BR05A-BLU-ST/SRB Original price was: $6,700.00.Current price is: $4,824.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 05 Blue Steel BR05A-BLU-ST/SRB features a 40mm stainless steel case with a vibrant blue sunray dial and luminous markers. Paired with a comfortable blue rubber strap, this automatic timepiece blends contemporary design with urban sophistication. Perfect for everyday wear or special occasions, it offers both style and functionality. It comes complete with original box and papers—ideal for collectors seeking a striking, modern watch.

    In stock

  • -28%Limited
    Bell & Ross BR 05 Blue Steel BR05A-BLU-ST/SST
    Bell & Ross BR 05 Blue Steel BR05A-BLU-ST/SST Original price was: $7,500.00.Current price is: $5,400.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 05 Blue Steel BR05A-BLU-ST/SST features a 40mm stainless steel case paired with a stunning blue sunray dial and luminous markers. Designed for modern urban lifestyles, it comes with a matching stainless steel bracelet for a sleek and polished look. Powered by an automatic movement, this versatile timepiece combines elegance and performance. It comes complete with original box and papers—perfect for collectors and enthusiasts alike.

    In stock

  • -28%Limited
    Bell & Ross BR 05 Chrono Black Steel BR05C-BLC-ST/SRB
    Bell & Ross BR 05 Chrono Black Steel BR05C-BLC-ST/SRB Original price was: $8,900.00.Current price is: $6,408.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 05 Chrono Black Steel BR05C-BLC-ST/SRB features a bold 42mm stainless steel case, black sunray dial with two sub-dials, and a date display for added functionality. Powered by an automatic chronograph movement and paired with a black rubber strap, it delivers sporty elegance and precision. This versatile timepiece comes complete with original box and papers—ideal for collectors seeking a refined, urban-inspired chronograph watch.

    In stock

  • -28%Limited
    Bell & Ross BR 05 Chrono Black Steel BR05C-BLC-ST/SST
    Bell & Ross BR 05 Chrono Black Steel BR05C-BLC-ST/SST Original price was: $9,700.00.Current price is: $6,984.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 05 Chrono Black Steel BR05C-BLC-ST/SST showcases a 42mm stainless steel case with a sleek black sunray dial and twin chronograph sub-dials. Designed for precision and performance, it features an automatic movement and a robust integrated stainless steel bracelet. Combining sporty functionality with urban sophistication, it comes complete with original box and papers—perfect for collectors seeking a stylish and versatile chronograph timepiece.

    In stock

  • -28%Limited
    Bell & Ross BR 05 Chrono Blue Steel BR05C-BLU-ST/SST
    Bell & Ross BR 05 Chrono Blue Steel BR05C-BLU-ST/SST Original price was: $9,700.00.Current price is: $6,984.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 05 Chrono Blue Steel BR05C-BLU-ST/SST features a 42mm stainless steel case and a bold blue sunray dial with two chronograph sub-dials and a date window. Powered by an automatic movement and paired with a matching stainless steel bracelet, it offers both precision and contemporary style. Ideal for urban professionals and watch enthusiasts, it comes complete with original box and papers—a refined chronograph built for everyday wear.

    In stock

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