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New Arrival

At 1980 Luxury Company, our “New Arrival Watches” collection highlights the latest additions to our curated portfolio of luxury timepieces. Featuring fresh releases and sought-after models from the world’s most prestigious brands, these watches embody innovation, elegance, and timeless craftsmanship. Each arrival is carefully selected to meet the desires of collectors and enthusiasts seeking exclusivity and refinement. Explore our new arrivals to discover the perfect balance of heritage and modernity, and secure the next icon for your collection.

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    Audemars Piguet Royal Oak 15510ST.OO.1320ST.07 Stainless Steel Black Dial
    Audemars Piguet Royal Oak 15510ST.OO.1320ST.07 $55,500.00

    95% Condition | Box & Papers | @2023

    The Audemars Piguet Royal Oak 15510ST pairs iconic design with modern performance. Featuring a 41mm steel case, black “Grande Tapisserie” dial, and Caliber 4302 movement, it offers a 70-hour power reserve and refined versatility—perfect for those who value timeless style and precision.

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    Audemars Piguet Royal Oak Chronograph 41mm 26240ST.OO.1320ST.05 Steel Blue Dial
    Audemars Piguet Royal Oak Chronograph 26240ST.OO.1320ST.05 $81,400.00

    99% Condition | Box & Papers | @2025

    The Audemars Piguet Royal Oak Chronograph 26240ST.OO.1320ST.05 features a 41mm stainless steel case and bracelet, paired with a “Bleu nuit nuage 50” dial and matching sub-dials in the iconic “Grande Tapisserie” pattern. Powered by the automatic Calibre 4401 with flyback chronograph and 70-hour power reserve, it combines mechanical precision with refined design. A modern tribute to the original Royal Oak’s heritage and sporty elegance.

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    Audemars Piguet Royal Oak Chronograph 38mm 26715ST.OO.1356ST.02
    Audemars Piguet Royal Oak Chronograph 26715ST.OO.1356ST.02 $55,500.00

    99% Condition | Box & Papers | @2025

    The Audemars Piguet Royal Oak Chronograph 26715ST.OO.1356ST.02 features a 38mm stainless steel case and bracelet with a grey “Grande Tapisserie” dial and silver-toned sub-dials. Powered by the automatic Calibre 2385, it offers a 40-hour power reserve and 50m water resistance. White gold luminescent hands and markers enhance legibility, while the integrated design and chronograph function reflect the Royal Oak’s signature blend of sportiness and elegance.

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    Audemars Piguet Royal Oak Offshore Chronograph 42mm 26238ST.OO.A340CA.01
    Audemars Piguet Royal Oak Offshore Chronograph 26238ST.OO.A340CA.01 $58,450.00

    99% Condition | Box & Papers | @2025

    The Audemars Piguet Royal Oak Offshore Chronograph 26238ST.OO.A340CA.01 features a bold 42mm stainless steel case, blue “Méga Tapisserie” dial with black sub-dials, and a matching blue rubber strap. Powered by the automatic Calibre 4404 with a 70-hour power reserve, it includes a flyback chronograph and transparent caseback. Combining technical excellence with sporty elegance, this timepiece embodies the adventurous spirit of the iconic Royal Oak Offshore collection.

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    Audemars Piguet Royal Oak Quartz 33mm 67651OR.ZZ.1261OR.02
    Audemars Piguet Royal Oak Quartz 67651OR.ZZ.1261OR.02 $79,700.00

    95% Condition | Box & Papers | @2024

    The Audemars Piguet Royal Oak Quartz 67651OR.ZZ.1261OR.02 features a 33mm 18k rose gold case with a diamond-set bezel and a blue “Grande Tapisserie” dial. Rose gold luminescent hands, a date display, and a matching gold bracelet complete its refined look. Powered by a precise quartz movement and water-resistant to 50 meters, it blends iconic Royal Oak design with timeless elegance for the modern woman.

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    Audemars Piguet Royal Oak Selfwinding 37mm 15550SR.OO.1356SR.02 Stainless Steel Rose Gold Silver Dial
    Audemars Piguet Royal Oak Selfwinding 15550SR.OO.1356SR.02 $56,700.00

    95% Condition | Box & Papers | @2023

    The Audemars Piguet Royal Oak Selfwinding 15550SR.OO.1356SR.02 features a 37mm stainless steel case with an 18k rose gold bezel and matching two-tone bracelet. Its silver-toned “Grande Tapisserie” dial is complemented by rose gold luminescent hands and markers. Powered by the Calibre 5900 automatic movement with a 60-hour power reserve, this elegant timepiece combines iconic Royal Oak design with modern performance and a refined, luxurious aesthetic.

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    Audemars Piguet Royal Oak Selfwinding 34mm 77450SR.OO.1361SR.03
    Audemars Piguet Royal Oak Selfwinding 77450SR.OO.1361SR.03 $51,800.00

    99% Condition | Box & Papers | @2025

    The Audemars Piguet Royal Oak Selfwinding 77450SR.OO.1361SR.03 features a 34mm stainless steel case with an 18k rose gold bezel and bracelet accents. Its grey “Grande Tapisserie” dial showcases rose gold hands and markers with luminescent coating. Powered by the automatic Calibre 5800 with a 50-hour power reserve, this elegant timepiece combines classic design with modern performance, embodying the iconic Royal Oak legacy of luxury and precision.

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    Audemars Piguet Royal Oak Selfwinding 34mm 77451OR.ZZ.1361OR.03 Rose Gold Silver Dial Diamond Bezel
    Audemars Piguet Royal Oak Selfwinding 77451OR.ZZ.1361OR.03 $107,000.00

    99% Condition | Box & Papers | @2025

    The Audemars Piguet Royal Oak Selfwinding 77451OR.ZZ.1361OR.03 showcases a 34mm 18k rose gold case with a diamond-set bezel and silver-toned “Grande Tapisserie” dial. Rose gold hour markers and hands with luminescence ensure elegance and clarity. Powered by the Calibre 5800 automatic movement, it offers a 50-hour power reserve. Finished with a matching rose gold bracelet, this timepiece blends iconic design with luxurious craftsmanship in a refined, feminine silhouette.

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    Bell & Ross BR 03 Black Steel 41mm BR03A-BL-ST/SRB
    Bell & Ross BR 03 Black Steel 41mm BR03A-BL-ST/SRB Original price was: $5,200.00.Current price is: $3,744.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Black Steel 41mm BR03A-BL-ST/SRB features the brand’s signature square case in polished stainless steel, paired with a sleek black dial and rubber strap. Designed for precision and readability, it houses a reliable automatic movement. A bold statement for everyday wear, this timepiece comes complete with original box and papers—perfect for those who value function and iconic aviation-inspired design.

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    Bell & Ross BR 03 Blue Steel watch with a square stainless steel case in deep blue sunray-brushed finish. Features a matching blue dial with bold white numerals, Superluminova-coated hands, a date window at 4 o'clock, and a sleek aviation-inspired design.
    Left-side profile of the Bell & Ross BR 03 Blue Steel watch, showcasing its angular stainless steel case with brushed blue finish, screw-down crown with Bell & Ross logo, and integrated lugs for the blue calfskin leather strap.
    Bell & Ross BR 03 Blue Steel 41mm BR03A-BLU-ST/SCA Original price was: $5,200.00.Current price is: $3,744.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Blue Steel 41mm BR03A-BLU-ST/SCA stands out with its iconic square stainless steel case and striking blue sunray dial. Fitted with a matching blue calfskin leather strap, this automatic timepiece blends aviation heritage with contemporary elegance. Designed for both performance and style, it comes complete with original box and papers—an ideal choice for collectors seeking a distinctive and authentic watch.

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    Bell & Ross BR 03 Copper watch featuring a 41mm square stainless steel case with warm copper-colored PVD coating. The matte copper dial has contrasting black numerals, Superluminova-filled hands, a date window at 4 o'clock, and a minimalist aviation-inspired design with a unique metallic finish.
    Left side profile of the Bell & Ross BR 03 Copper watch showing its angular stainless steel case with copper PVD coating, prominent screw-down crown with Bell & Ross logo, and integrated lugs attaching to a brown calfskin leather strap with contrast stitching.
    Bell & Ross BR 03 Copper BR03A-GB-ST/SCA Original price was: $5,600.00.Current price is: $4,032.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Copper BR03A-GB-ST/SCA features a distinctive copper-toned sunray dial set within the brand’s signature 41mm square stainless steel case. Paired with a brown calfskin leather strap, this automatic timepiece offers a warm, vintage-inspired aesthetic with modern reliability. Perfect for those who appreciate bold, aviation-style design, it comes complete with original box and papers—an exceptional addition to any watch collection.

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    Bell & Ross BR 03 Diver watch in matte black ceramic, featuring a square case with a round black dial, bold white hour markers, luminescent hands, and a unidirectional rotating bezel with 60-minute markings for professional diving..
    Side angle of the Bell & Ross BR 03 Diver, highlighting its robust black ceramic case, screw-down crown with protective guards, and a knurled edge for secure grip, ensuring water resistance.
    Bell & Ross BR 03 Diver Black Matte Ceramic BR03A-D-BL-CE/SRB Original price was: $6,900.00.Current price is: $4,968.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Diver Black Matte Ceramic BR03A-D-BL-CE/SRB is a robust 41mm dive watch crafted in black matte ceramic for ultimate durability and stealth. Featuring a black dial, unidirectional bezel, and rubber strap, it’s built for underwater performance with 300m water resistance and automatic movement. This professional-grade diver comes complete with original box and papers—perfect for collectors and adventurers seeking bold, functional design.

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    Bell & Ross BR 03 GMT Black BR0393-BL-ST/SCA
    Bell & Ross BR 03 GMT Black BR0393-BL-ST/SCA Original price was: $6,200.00.Current price is: $4,464.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 GMT Black BR0393-BL-ST/SCA features a 42mm stainless steel case, black dial with bold luminous markers, and a striking red GMT hand for tracking a second time zone. Powered by an automatic movement and paired with a black calfskin leather strap, it’s perfect for global travelers. Combining aviation-inspired design with functionality, it comes complete with original box and papers—a reliable companion across time zones.

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    Bell & Ross BR 03 GMT Blue BR0393-BLU-ST/SCA
    Bell & Ross BR 03 GMT Blue BR0393-BLU-ST/SCA Original price was: $6,200.00.Current price is: $4,464.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 GMT Blue BR0393-BLU-ST/SCA features a 42mm stainless steel case, deep blue sunray dial, and a bright red GMT hand for easy dual time tracking. Powered by an automatic movement and paired with a blue calfskin leather strap, it blends aviation heritage with modern travel functionality. Stylish and precise, it comes complete with original box and papers—perfect for collectors and frequent flyers alike.

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    Bell & Ross BR 03 Golden Heritage BR03A-GH-ST/SCA
    Bell & Ross BR 03 Golden Heritage BR03A-GH-ST/SCA Original price was: $5,600.00.Current price is: $4,032.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Golden Heritage BR03A-GH-ST/SCA features a 41mm stainless steel case, warm brown sunray dial, and gold-tone hands and markers for a vintage-inspired aesthetic. Paired with a brown calfskin leather strap, this automatic timepiece combines aviation design with timeless elegance. Ideal for everyday wear or collectors seeking classic charm, it comes complete with original box and papers—an exceptional blend of heritage, precision, and style.

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    Bell & Ross BR 03 Military Ceramic BR03A-MIL-CE/SRB Ceramic Khaki Dial
    Bell & Ross BR 03 Military Ceramic BR03A-MIL-CE/SRB Original price was: $6,300.00.Current price is: $4,536.00.

    99% Condition | Box & Papers | @2025

    The Bell & Ross BR 03 Military Ceramic combines rugged design with precision. Featuring a 41mm black ceramic case, khaki dial, and matching rubber strap, it houses an automatic BR-CAL.302 movement with 54-hour power reserve and 100-meter water resistance for reliable everyday performance.

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